Values Provide Deeper Understanding:

People are best defined by core values and the lens through which we see ourselves and the world. Demography can influence those values. Purchase history can partially reflect them. But the best insights into why people act and how to connect with them comes from understanding what they value and will commit to. Our 1st person data reflects what tens of millions of real people in a known physical location will do, the issues they care about, and the values that motivate them to act & join.

Data For Good:

Public Democracy is LiveRamp's first certified Public Benefit Corporation partner. We are currently applying our data to behavioral models breaking new ground helping people with opioid addiction, partnering with the U.S. Census to develop market insights into the priorities of local communities, and empowering Americans for better civic engagement. As a Certified B Corp, we are committed to ensuring users share in the value of the data they create and it is put to work for them.

Full Service Agency:

Our data was built out of successful outcome-driven campaigns where we directed the strategy, message, and marketing. We don't just have insightful data but the experience and ability to execute sophisticated communication campaigns that span the digital and physical space. We can advise partners on how Values Data can be best used and the communication strategies and messages that will be most effective, including as inputs for our PII-free, award-winning behavioral models.

LiveRamp's Assessment:

“Public Democracy has taken a unique and powerful approach with its data by understanding people through their values and willingness to commit to real-world engagement. LiveRamp is excited to offer this meaningful, values-focused data on our marketplace, and we are proud to partner with Public Democracy, a pioneer in the Data for Good movement that has already empowered so many people to make a difference."

-- Rishabh Jain, Head of New Business and Innovation at LiveRamp.

Standard Segments:

Segments reflect groups of individuals most likely to engage with specific values-based communications, and the type and level of engagement. The core values types can be used to improve analytics, market creation, and guide communication strategies.

Overall Campaign Planning:

Our data grew from an award-winning communication and campaign strategy consulting firm. Our political work engaging nontraditional voters was featured on the cover of TIME, and our campaigns have shaped decisions by Presidents, Popes, and Fortune 500 CEOs by uniting diverse coalitions in pursuit of the common good. Unlike many companies that ask what does the data show, we have always sought to understand why the data shows something and why people care. We focus on empathy and outcomes to win.

Data Innovators:

We won Best In Show for Machine Learning and Data from the American Association of Political Consultants for our groundbreaking work in using our values data and digital targeting tools to develop trust and commitments from injured vets with severe PTSD. We're currently on multiple teams working with government on empathy-driven and more trustworthy AI. Our data is different and creates different and stronger outcomes because we followed a different approach to creating it.

Custom Segments:

We can create custom segments by adding new filters to our macro response data set to meet specific needs. This can be done in 24-48 hours. We also have the ability to use our email engagement tools and digital advertising platforms to generate campaign-specific segments or subsets of pre-existing Public Democracy segments. Scaled email outgoing and data refinement generally takes 2-4 weeks. We can create look-alike segments based on either of the above in 24-48 hours.

Digital Media Planning:

The success of our digital media campaigns that built up this data convinced us to bring it into the market. We have won numerous awards for advocacy and civic engagement digital campaigns, recruited the clients for the current headlining case against Monsanto over RoundUp, and are working with HHS and the VA to scale tools we developed through groundbreaking digital campaigns to injured veterans and opioid addicts. We are especially effective at using our data in digital campaigns.

Partner Data Use Permissions:

• Ad targeting use

• Audience extension

• Campaign analytics

• TV targeting

• Measurement and analytics